Our Story

We’re on a mission to help people live well, in this increasingly digital life

Helping people is the reason we exist – it’s what started Baxter Blue and what inspires us each day. We want digital wellbeing to become part of life, because when you work, play, learn and connect on screen as much as we do, digital stress can feel pretty normal. But it doesn’t have to be. With the knowledge, science and great products to enhance the everyday digital experience we can all embrace a healthier digital life.

Join us as we make digital wellbeing a part of your daily self-care routine.

Leading the way in digital wellbeing

For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.

We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we’re on a mission to improve the wellbeing of anyone that spends time in front of a screen. To help more people feel great, and live well while enjoying their increasingly digital lives.

Meet the team

A thoughtful approach

With a business founded on improving lives, it was important to us to also be able to give back. Our partnership with Restoring Vision is one way we do this. And it’s something we’re immensely proud of. The Pair for a Pair Pledge means for every pair of Baxter’s glasses you purchase, we will provide a pair of reading glasses for someone in need. Improving sight can give someone the ability to work, read, and learn – making a life changing impact.

We’re also on a journey towards a sustainable future. Our commitment to making our products, packaging, and shipping as sustainable as possible is a major part of our development process. We’re here to make a difference, in everything we do.
Because there’s no excuse not to. Biodegradable, recyclable, compostable, dissolvable. Technology for the future and a future for our planet.
Force for Good
Proud to be part of the give-back revolution. The future looks clearer with every frame.
Backed by Science
In science we trust, in style we trend. Built on research and backed by science, our lens technology is tried, tested, and proven.
I’m unbelievably proud of how Baxter Blue has grown and impacted the lives of so many people, not just through our blue light glasses but also through our give back initiatives. It’s time to put yourself care first, so I hope you join me as we bring a little wellbeing into our digital world.
Born in Sydney but made for everywhere, join us as we bring wellbeing into the digital age.
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