The Story Behind Baxter Blue
We established Baxter Blue with a clear vision to create a fashionable range of eyewear to bring relief to people suffering from the effects of digital eye strain from exposure to digital devices as well as being able to 'give back' to those in need.
Every idea starts with a problem and ours was the headaches and sore eyes that came from working long hours on a computer. That’s what led to more research time on the computer (and more sore eyes!), as we learnt about digital eyestrain and the harmful effects of blue violet light.
So that became our mission. To make quality glasses that not only work by filtering out blue light, eliminating glare and alleviating digital eye strain, but are also fashionable. And so Baxter Blue was born!
Also, very close to our heart is our 'pair for a pair pledge' where for every pair of Baxter's that are sold, we donate a pair of reading glasses to someone in need. A simple pair of reading glasses can immediately and positively impact a person’s life, the well being of one’s family and community, and the global economy at large and to be able to help contribute in this small way is something we are very proud of.
We know digital devices and screens are here to stay. And we believe that Baxter Blue eyewear will also need to become part of our every day lives if we want to avoid the symptoms of eye strain.
That’s what Baxter Blue is all about. Designed in Sydney, made for everywhere – it’s eyewear for our digital age.